Here, social media hubs turn into the tool that aggregate and simplifies all the social media activity of a brand. Social media hubs arent like the regular plug-in buttons of social networks on websites which don't depict a transparent photo of the social activity or the follower base. Instead, social hubs add a zesty touch to the websites when embedded onto them. Brands can effortlessly create a social hub for a domain and embed it there.
A social media hub for websites gives the brand a complete digest of its social media activities of the chosen channels. Embedding social hubs on websites is a growing trend among global brands that have huge social activities from posting, updating, sharing, commenting to liking, responding etc.
Why do we need a social media hub for websites, having stated that it actually? This is simply because social media hubs result in improved communication, quicker processes, increased tracking and responses, vast brand-building and also result as inexpensive tools.
Social hubs are tools that allow smooth content aggregation from various social media channels. Social hubs extract live feeds from websites such as Twitter, Facebook, Instagram, Pinterest, YouTube etc. and aggregate all of them together for a more meaningful insight into the social activity of a brand. Hence, on a domain where the selling activity takes places, that you would possibly drive more power by embedding social hubs there and letting your website visitors engage into brand activities, view social campaigns and more.
Why do we need social media hubs even though we have entry to all our social media channels individually and we also have social media buttons further that may be easily embedded on websites?
Social hubs for websites simplify processes and simply integrate all the social energy of various social channels easily on one page or one wall.
Brands can easily view and manage their social campaigning and marketing from one single place the social media hub.
Integration between own blogs, forums and online groups and other brand-user activity may be tracked easily from one place itself.
There are quite quite a lot of benefits of social media hubs for websites that brands have the advantage to. Lets explore them-
Authentic Content & Brand Trust
Social media hubs are a storehouse of user-generated content as innumerable brand followers post to the brands social activities contests, polls and campaigns. Such comments come with reviews of products and expertise, feedbacks, experience, brand trust etc. of a real-customer of the brand. Brand customers put immense trust in authentic content and what other customers have to say about a brand.
Social media hubs build your brand photo and social attractiveness. The online social trust may be built effectively by making use of UGC from social media hubs. Authentic and original content surpasses cleanly delivered marketing classified ads by advertisers.
Increased Brand-User Engagement
Social media hubs for websites connect the brand with the audience brilliantly well and with the added advantage of the real-time functionality. Real-time functionality is an essential feature of a social media hub. It creates a new energy around brand campaigns and contests where customers and brand can interact in real-time where responses are made LIVE under seconds of them being posted.
Real-time solutions forestall up the energy of the user and resultantly make him spend more time on the brand website. And, here the social hub is embedded on the website which keeps him glued concurrently also going through the brand products and expertise and making a ability purchase amid all this.
Social Hubs are a Unique Experience
Users not only are attracted to a brands product and expertise having stated that also their socializing powers and the artwork of social behaviour. A exclusive social media experience may be gained by social media hubs where a one-of-a-kind experience may be delivered by employing great themes, layouts, colour schemes, embedding grid styles and more.
Make the good use of social media tools where social hubs come at your brands disposal for an interactive experience.
Read More about: What is a Social Media Hub and why use it for Website and Event?